MY NAME IS...
Or Jeffrey, if we're being formal. I answer to both.
I started designing about 30 years ago. Well before "the web" meant The Web. And waaaaay before having a website was a requirement.
lucky for me
I was in the right place at the right time. Being there at the beginning meant clients turned to us, the designers, to whiteboard answers to some of the REALLY BIG QUESTIONS like...
*Good web design, in my experience, isn't just a matter of opinion. Good design projects (web or otherwise) have a purpose — a reason for the undertaking. And we have to be able to measure the results of the investment — to know if we've been successful.
[TL; DR... Feel free to ask me for more of The JKC Design Manifesto.]
oh, just a few decades ago
You might say I've been keeping busy these past few decades...
During the 1990s, I launched the design firm Studio Eye-Q in New York City and Boston. I had the good fortune of guiding over 400 print and web design projects — for clients including Time Life Pictures, Barnes & Noble (bn.com), Everbank.com, Pepsi, Dannon, AT&T, as well as fashion designers Carolina Herrera, Pierre Balmain and Yves Saint Laurent. Our hard work was recognized with awards like the Forbes “Best of the Web” and the Gomez Advisors usability award for finance.
After Studio Eye-Q, I served as Creative Director for Event Zero, leading creative and multidisciplinary teams for clients such as Barnes & Noble, EDU.com and Everbank.com.
coming back home
After leading larger teams, I began to miss rolling up my sleeves and working hands-on with clients. So I moved back into my home studio in Belmont, MA, and launched jeffrey korn | creative.
I love the creative freedom and flexibility that working solo offers me. I'm more nimble. I adjust on-the-fly to clients' needs, in ways that bigger firms often can't. In fact, being more responsive to my clients challenges me to be even more creative!
sharing what I've learned
In addition to my design work, I've been teaching communications at Harvard College (my alma mater) and Harvard Business School, Disney, The CIA, The U.S. Federal Reserve, Coca-Cola, Amex, GE, BCG Consulting and Digitas.
I now make my home in Belmont, MA, where I balance my time between my family, my tech startup and jeffrey korn | creative.
Have I left out anything important?
Feel free to get in touch and ask me »
Awards + RAVES
"BEST OF THE WEB"
Everbank.com Web Design. The first pure-play Internet bank.
Awarded Forbes' "Best of the Web" Audience Favorite.
"I want Jeffrey Korn
on every job I book..."
Jack Aaronson, Barnes & Noble.
"My compliments, Jeff.
Everyone LOVES the design!"
Ron Rub, Time Life Pictures, The Picture Collection.
"Once in a great while you come across an artisan (and I don't use the term lightly) whose breadth and scope of knowledge leave you scratching your head... How can so much talent and intuition and business savvy fit into one person? When you find this person, as I did when Jeffrey Korn spun my straw project into gold...
LET HIM OUT OF YOUR SIGHT!"
Karen Gordon, Producer
"Innovative, attractive and thoughtful...
and a pleasure to work with!"
Diane Lauer, Massachusetts General Hospital
"As an advertising professional with over 25 years experience in the agency business, I've seen many aspiring art directors come and go. Just as cream rises to the top, Jeff Korn has risen. He is a truly gifted and talented artist. In my opinion, Jeff's flair for the unique and unexpected in art puts him in a class of people far beyond the rest. His personal integrity, unbounded imagination and the quality of his work make him a...
THE QUALITY OF HIS WORK
MAKE HIM A
'MUST USE' SUPPLIER."
Dennis Green, Dennis Green Advertising
"READERS' CHOICE" AWARD
For site redesign of LFG.com, Lincoln Financial Group.
Selected as the Readers' Choice by Computer Shopper Magazine.
"It is a tremendous improvement over the former UI...
JEFF'S DESIGN SKILLS, STRATEGY AND ATTENTION TO DETAIL...
...have made a huge difference."
David Kaufman, Gossamer Group
"Jeff understood our need perfectly...
Fresh and engaging..."
Katarina Madej, Director of Marketing, American Cancer Society.
"The special ad section really LOOKS GREAT!"
Sandra Volino, Production Director, Latina Magazine.
"Easier navigation and
overall cleaner feel..."
Dalbar Web Monitor, review of site redesign for Lincoln Financial Group.
"Jeff and the whole team have done an extraordinary job bringing this content to life. I am in awe of how the ideas have been translated into graphical reality...
CREATIVE, EASY TO USE...
Joel Gluck, The Ariel Group
"BEST OF THE WEB" AWARD
Awarded Gomez Advisors' "Best of the Web" Prize
for the design refresh of Lincoln Financial Group website.